WISP
From intention to action. Instantly.
[ client ]Wisp
[ industry ]Financial Technology
[ scope ]Brand Identity, Art Direction
Wisp is a digital payments brand designed to make moving money feel immediate, calm, and human. The identity pairs a fluid symbol with high-contrast typography and a vivid palette built for recognition across product and campaign moments.
The system moves easily between app interfaces, out-of-home, apparel, and social content, balancing the confidence expected from a financial product with a brighter and more approachable voice.
STEN & KANT
Culture built with clarity.
