SENSES

Skin, in its softest state.

SENSES Recovery Melt skincare jars arranged with clear gel

[ client ]SENSES

[ industry ]Wellness / Skincare

[ scope ]Visual Identity, Packaging

SENSES is a wellness brand built around the idea that feeling better should be simple, considered, and part of everyday life. The project began as a rethinking of its existing identity, with the goal of creating a more mature and distinctive brand that could move confidently between wellness, skincare, and lifestyle.

The new identity brings together a restrained visual system, elevated packaging, tactile materials, and a more expressive photographic direction. The result is a brand that feels calm without becoming clinical, premium without becoming distant, and flexible enough to grow across products, campaigns, and digital experiences.

SENSES Hydration Serum bottle resting in wet moss

SENSES Hydration Serum editorial packaging layout over a moss portrait

SENSES Recovery Melt jar covered in translucent gel

SENSES Recovery Melt packaging beside a Hydration Serum bottle behind condensation

SENSES Hydration Serum application paired with a woman standing beside a lake

SENSES Recovery Veil campaign portrait paired with Recovery Melt product photography

SENSES Hydration Serum bottle held between two hands

1. SENSES mobile experience shown across three smartphone screens

AUTIP

Confidence that moves you, freedom that inspires.